PlugIt Automation

PlugIt is helping small businesses across Africa and Europe adopt E-commerce solutions faster by accelerating their integration into the ecosystem of end to end e-Commerce applications

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The team at PlugIt has been working in the e-commerce industry for over three years, fulfilling thousands of deliveries and servicing hundreds of businesses. They have a first-hand understanding of the challenges small businesses face when trying to scale their operations and are determined to solve them.

PlugIt's vision is to become the Zapier for e-commerce in Africa by providing seamless integration and automation for every aspect of an e-commerce business. As eCommerce in Africa grows at an unprecedented pace, PlugIt presents a huge opportunity to provide the necessary infrastructure and automation to enable businesses to succeed. We believe in PlugIt's vision and are confident in the team's ability to execute efficiently.

Investing in PlugIt is not only a financial decision, but also a strategic one. PlugIt's focus on automation and seamless integration aligns with our long-term vision of supporting scalable businesses in Africa. As such, we are excited to be part of PlugIt's journey and look forward to seeing its impact on the African e-commerce ecosystem.


Dolapo Oni

The Problem

As African businesses move towards digital transformation, automation becomes a critical element in driving efficiency and enabling easier adoption of other tech offerings. In the e-commerce industry, the global cost of lost productivity and poorly managed leads amounts to over $1 trillion. However, the value of e-commerce in Europe and Africa is set to exceed $900 billion by 2023, growing at an average annual rate of 10.53% and projected to reach $1.2 trillion by 2026. This growth is driven by new consumers embracing online shopping and startups empowering small businesses to create online storefronts. But it also highlights the need for scalable infrastructure and efficient automation to support businesses in capturing this expanding market efficiently without suffering productivity losses.

Their Solution

PlugIt is Founded by Dolapo Oni and two other Co-founders.

As a team, they came together with a mission to revolutionise eCommerce in Africa. They previously founded a startup that powered last-mile eCommerce fulfilment for 500+ small businesses and fulfilled 5000+ deliveries over the period of operation, which is 2 years. They saw a more significant gap to fill in the e-commerce space, hence, the decision to start PlugIt.

PlugIt Automation integrates seamlessly with all e-commerce platforms, including Shopify, WooCommerce, and others. With necessary app and platform integrations, and pre-built plugs, PlugIt simplifies workflows and saves time and resources for e-commerce business owners.

Their Traction so far

  • Launched their MVP in Beta
  • Over 10 applications integrated; Shopify, WooCommerce, DHL, Sendbox, Topship, Mailchimp, Sendgrid, Airtable, Google Sheets, Slack, Gmail, WhatsApp
  • Offering over 80 Plugs and Workflows across Fulfilment, Marketing, Sales, and Inventory management.
  • 10 Beta Users, including ALAT by WEMA BANK and a $2m VC-backed Shopify store